Sunday 20th July 2014

THE new look Sons View was unveiled on Saturday at the first home pre-season game at the Bet Butler Stadium – and proved an instant hit with fans.

Dumbarton FC’s match day programme has been upgraded significantly to reflect both the success and aspirations of the Sons in this year’s SPFL Championship.

The high-quality colour production is the result of a new partnership with Ian Wright and his top-notch team at Garthland Design and Print in Glasgow.

Designer Lewis Graham is a Son of the Rock himself, and has played a major role in achieving the new look, which will develop further in the coming weeks.

Obviously improved quality costs extra. After holding the programme cover price for several years, it has had to go up from £2.00 to £2.50 this season.

However the Sons View team point out that this is the Championship average, that it represents great value, and that similar quality productions with much longer print-runs cost significantly more elsewhere in the league.

Editor Graeme Robertson said: “I’m really thrilled with the new look, and all of us involved in producing the programme are grateful for the positive response the first issue has generated.”

Dumbarton FC commercial director Alan Findlay added: “We’re delighted to be able to offer an exciting, colourful, revamped Sons View to home and away fans alike this season.

“We know it’s going to increase the buzz of optimism and commitment around the club, as well as attracting new advertisers.”

The match day programme is produced on behalf of Dumbarton FC by a team brought together by the Sonstrust and headed by long-standing editor Graeme Robertson.

In welcoming the new Sons View, he also paid tribute to Angus-based City Press, who have printed Sons View for the past eleven years.

“We wouldn’t be where we are today without the dedication of Andrew Stephen at City,” he declared. “We’re fortunate to have such great collaborators!”

Simon Barrow

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