Commercial
Founded in 1872, Dumbarton Football Club is one of Scotland’s oldest and most historic football institutions. The club were the inaugural winners of the Scottish Football League, sharing the honour jointly with Rangers, cementing our place in the foundations of Scottish football history. With a proud heritage stretching back 154 years, the club has long been at the heart of the local community, representing the passion, resilience and identity of Dumbarton both on and off the pitch.
Today, Dumbarton FC continues to build on that legacy with ambition, professionalism and a strong commitment to community engagement. The club provides a platform that connects supporters, businesses and families across the region, creating meaningful opportunities for local organisations to increase visibility, strengthen relationships and become part of something with a genuine local impact.
As a community-focused club, we are proud to work closely with local groups, schools and organisations, helping to promote participation, inclusion and positive opportunities throughout the area. Our partnership with the Dumbartonshire Chamber of Commerce further strengthens these connections, allowing us to support local enterprise while creating valuable networking and promotional opportunities for our commercial partners.
Partnering with Dumbarton Football Club offers more than traditional advertising exposure. It is an opportunity to align your brand with a trusted and recognisable institution that has deep roots within the community and a loyal, passionate supporter base. Whether through match day sponsorship, digital promotion or community initiatives, we are committed to creating partnerships that deliver real value and long-term benefits for our sponsors.
C’mon the Sons!
Get in touch using the contact form at the bottom of this page.
Club & team sponsorship
We offer a number of high profile sponsorship opportunities across our Men’s, Women’s and Under 20s Teams’ playing, training and warm up kits. Other opportunities include our stadium naming rights and media sponsorship.
These opportunities can provide your business with exceptional visibility, long term brand recognition and direct engagement with supporters throughout Scotland.
Men’s Team
We are delighted to be partnered with JJR Print & Design, C&G Systems and Algas who are front of shirt sponsors for our Men’s Team for season 2026/27. PZ Tiling & Maintainance return as lower back sponsor for the upcoming season. Each sponsor represents a mult-year partnership with the club.
We have some remaining sponsor opportunities for this season including:
- rear upper sponsor
- sleeve sponsor
- short sponsor
training kit and warm up jacket sponsor
Each package is available individually for £3,000 plus VAT
With branding displayed on the first team matchday kits, sponsors benefit from consistent exposure throughout the season across league fixtures, cup competitions, club photography, social media, press coverage and promotional material. Sponsors also receive hospitality, advertising, signed shirts, photo opportunities and more.
Women’s Team
We are delighted to announce an exciting new chapter for our Women’s Team ahead of the new season. Being established 2 years ago, the team have made tremendous progress both on and off the park. Until now, sponsorship has mirrored the Men’s team.
For the first time, we are opening direct sponsorship opportunities exclusively for the Women’s Team. This marks a unique and exciting opportunity for businesses to become founding commercial partners of a growing and ambitious women’s football programme at a key stage in its development. Women’s football is experiencing unprecedented growth, with increasing attendances, media coverage, community engagement, and commercial visibility across the game.
By partnering with the Women’s Team, your business will benefit from:
- strong local and regional brand exposure
- positive community engagement and corporate social responsibility opportunities
- association with inclusivity, growth, and development in sport
- increased digital and social media visibility
- matchday branding opportunities
- networking and wider hospitality opportunities
direct support of the development of women’s football
Most importantly, sponsors have the opportunity to become part of the journey from the very beginning and help shape the future of the team as it continues to grow.
Our premier commercial package offers maximum visibility throughout the 2026/27 season.
This package provides:
your company’s logo displayed on the front of all Women’s Team shirts
exposure across all official club photography, media, and promotional content
regular mentions and visibility across the club’s social media channels
branding on selected matchday and club materials
association with one of the club’s most visible and exciting growth projects
opportunities for collaborative marketing campaigns and community initiatives
As the leading sponsor of the Women’s Team, your business will play a central role in supporting the continued development and success of the squad.
This package is £5,000 plus VAT.
We also offer a range of additional sponsorship opportunities designed to
suit businesses of all sizes, including:
- rear upper sponsor
- rear lower sponsor
- sleeve sponsor
- short sponsor
- training kit and warm up jacket sponsor
Each package is available individually for £300 plus VAT
U20’s Development Team
Dumbarton Under 20s continue to be one of the club’s most exciting and ambitious development squads, providing a pathway for young players to progress within the game while representing the club with pride and professionalism.
Following a highly successful season, the Under 20s have continued to showcase their quality and potential on the pitch. The team were crowned Scottish Lowland Development League Knockout Cup winners and also reached the final of the Scottish Lowland Development League Challenge Cup and a 2nd place finish in the Scottlish Lowland Development League, highlighting the strength, consistency, and progression within the squad.
As the club continues to invest in youth development and the future of Dumbarton Football Club, we are delighted to offer a range of sponsorship opportunities for the Under-20s team ahead of the 2026/27 season. Sponsoring the Dumbarton Under 20s provides businesses with the opportunity to support the next generation of talent while gaining valuable exposure within the local community and wider football network.
The Under 20s setup plays a vital role in the future of the club, helping develop young players both on and off the pitch while creating a clear pathway into senior football.
By partnering with the Under 20s, sponsors will benefit from:
- strong local and regional brand exposure
- association with youth development and community football
- increased visibility across the club’s social media and digital platform
- matchday and teamwear branding opportunities
- positive community engagement and corporate social responsibility opportunities
- networking and wider hospitality opportunities
- association with a successful and ambitious youth setup
Supporting the Under-20s is an opportunity to invest directly in the future of the football club while aligning your business with ambition, development, and success.
We are delighted to continue our partnership with Marbill Coaches into next season, who will continue as front of shirt sponsors.
The Dumbarton Under-20s are building strong foundations for future success, and this is an exciting opportunity for businesses to become part of that journey.
By sponsoring the Under-20s, you are not only supporting a successful young team but also investing in the long-term future of Dumbarton Football Club.
We also offer a range of additional sponsorship opportunities designed to suit businesses of all sizes, including:
- rear upper sponsor
- rear lower sponsor
- sleeve sponsor
- short sponsor
- training kit and warm up jacket sponsor
Each package is available individually for £300 plus VAT
Stadium & stand naming rights
Dumbarton Football Club is proud to play at one of the most unique and recognisable stadium locations in Scottish football.
Since moving to The Rock in 2000, the club has continued to strengthen its identity both on and off the pitch, with the stadium sitting beneath the iconic Dumbarton Rock, a landmark instantly associated with the town, the club, and the local community.
The stadium remains at the centre of the community and provides businesses with a powerful platform to increase brand awareness, visibility, and customer engagement through partnership with a historic football club.
The stadium naming rights or stand naming packages represent one of the club’s highest-profile commercial partnerships and offer a unique opportunity for a business to place its name at the heart of Dumbarton Football Club.
This partnership delivers year-round visibility and extensive brand exposure through matchdays, media coverage, digital content, community engagement, and club communications.
By securing rights, your business will benefit from:
- official naming rights to the stadium or main stand
consistent brand exposure across all club media and communications - significant visibility through social media, digital marketing, and online engagement
- exposure through fixtures, press coverage, matchday announcements, and promotional activity
- prominent external and internal stadium branding opportunities
- opportunities to strengthen brand credibility and community presence
- access to hospitality, networking, and corporate engagement opportunities
Media partner
Over the past season, the club generated more than 33 million online impressions across our digital channels, demonstrating the growing reach and engagement of the Dumbarton FC brand. Through social media, match coverage, video content, interviews, club announcements and live updates, the club continues to connect with a large and highly engaged audience throughout the season.
As Media Partner, your business can benefit from regular brand exposure across this rapidly growing platform, placing your company directly in front of thousands of supporters and online viewers on a consistent basis. Sponsorship opportunities can include branding on digital graphics, featured social media content, match day media coverage, interviews, video segments and club communications.
This partnership provides businesses with a modern and highly effective marketing platform that extends far beyond the stadium, allowing sponsors to increase brand awareness, strengthen customer engagement and align themselves with one of Scotland’s most historic football clubs.
By partnering with Dumbarton FC as official media partner, your business will benefit from:
- recognition as the official media partner across all club social media channels
- branding featured throughout SonsPlayer content
- branding displayed on all player and coaching staff interviews
- brand visibility across all official club social media posts
- advertising presence on the official club website
Sponsors will also receive hospitality, advertising, signed shirts, photo opportunities and more.
Player & staff sponsorship
Dumbarton Football Club offers supporters and businesses the opportunity to sponsor members of our Men’s, Women’s, Under 20s squads alongside the Men’s Team coaching and medical teams for the 2026/27 season. These sponsorship packages provide valuable brand exposure while supporting the club both on and off the pitch.
Whether sponsoring a player, coach or member of the medical team, these partnerships provide businesses with strong visibility, valuable community association and the opportunity to directly support Dumbarton FC throughout the 2026/27 season.
Player sponsorship
Sponsoring a player allows businesses to be directly associated with key members of the squad throughout the season. Sponsors benefit from exposure across club communications, social media and match day materials while strengthening their connection with supporters.
Benefits of sponsorship include:
- a signed matchworn shirt presented at the end of the season by sponsored player in a presentation box (Men’s Team only)
- a personalised video message from the player (Men’s Team only)
- recognition as the player’s official sponsor
- named on official player profiles on club website
- exposure across club social media channels
- visibility within match day and club communications
Mens shirt sponsorship costs £200 per shirt
Women’s and Under 20s cost £100 per player
Men’s team coaching staff sponsorship
Businesses can also sponsor the men’s first team coaching staff, including the First Team Manager and coaching personnel. These sponsorships align brands with the leadership and professionalism driving the club forward.
Benefits of coaching staff sponsorship includes:
- a signed top presented at the end of the season by sponsored staff member
- a personalised video message from the member of staff
- recognition as an official coaching staff sponsor
- exposure through interviews and club media content
- visibility across social media and club communications
- association with leadership, ambition and performance
Medical team sponsorship
The club also offers sponsorship opportunities within the medical and sports science team, whose work is essential to player welfare and performance throughout the season.
Benefits of Medical Team Sponsorship:
- a signed top from the Mens first team presented at the end of the season by sponsored staff member
- recognition as an official medical team sponsor
- exposure across club platforms and communications
- association with professionalism and player wellbeing
- unique sponsorship opportunity within the club environment
Prices start from £200
Advertising
Dumbarton Football Club offers businesses a powerful platform to promote their brand through a wide range of advertising opportunities both online and within the stadium. With strong matchday attendance, an engaged supporter base and growing digital reach, advertisers benefit from consistent visibility across multiple channels throughout the season.
From high-impact stadium branding to targeted online promotion, our advertising packages are designed to help businesses increase brand awareness, strengthen community presence and connect directly with supporters. We also offer bespoke advertising packages tailored to suit individual business goals and budgets.
Whether through physical branding within the stadium or targeted digital promotion online, Dumbarton FC provides businesses with a flexible and effective platform to reach supporters and the wider local community.
Pitchside advertising boards
Advertising pitch-side at The Rock, provides businesses with a high-visibility marketing opportunity that connects directly with local communities, visiting supporters, families, and regional audiences throughout the football season. Promote your business directly to local families, supporters, and residents who regularly attend matches and events at the venue.
Your branding will be seen consistently throughout the season at home fixtures, training sessions, youth tournaments, and community activities. Your logo and a link to your website is also featured on the club website.
Supporting local football demonstrates commitment to the community and helps position your business as a recognised and trusted local brand. Pitchside sponsorship provides continuous visibility at a cost-effective rate compared with many traditional local advertising methods.
Football audiences are loyal and engaged, creating valuable opportunities for repeat brand recognition and customer interaction.
Benefits for regional & national brands:
Our modern FIFA Quality Pro standard, artificial pitch provides a high-quality sporting environment that reflects positively on sponsoring organisations. Visiting teams, supporters, tournament attendees, and travelling spectators provide exposure beyond the immediate local area.
Advertising boards regularly appear in match photography, social media content, livestreams, and local press coverage, extending brand reach across multiple platforms.
Single board £800 plus VAT
Double board £1,500 plus VAT
Stadium advertising
Advertising boards located throughout the stadium offer businesses continuous exposure to supporters, visiting teams and match day guests. These prominent branding locations help reinforce brand recognition and create a strong presence within the heart of the match day environment.
Options range from a simple concourse advert (A3 size), to our more bespoke adverting which can be located anywhere within the stadium.
Prices start at £100 plus VAT
Stadium steps advertising
Step advertising offers a unique and eye-catching branding opportunity within high-footfall areas of the stadium. This creative placement helps businesses stand out while ensuring repeated visibility to supporters throughout the season.
Prices start at £50 plus VAT with bespoke packages on offer.
Floodlight advertising
New for season 2026/27, floodlight advertising provides elevated and highly noticeable branding within the stadium, helping businesses maximise visibility on matchdays and during stadium events.
These premium locations ensure your brand remains highly prominent throughout the supporter experience.
Bespoke advertising package
Our bespoke advertising packages allow businesses to create tailored promotional opportunities designed around their specific objectives and budget. Whether combining stadium branding, digital promotion or match day exposure, these flexible packages help maximise reach and impact.
Official club website advertising
Advertising on the official club website provides businesses with year-round online visibility. With supporters regularly visiting the site for news, fixtures, interviews and club updates, website advertising offers consistent digital exposure to an engaged audience.
Monthly bulletin advertising
New for season 2026/27, advertising within the club’s monthly bulletin allows businesses to connect directly with supporters and subscribers through targeted promotional content. This provides an effective way to maintain regular visibility and communicate directly with the club’s audience.
Social media advertising package
Our social media advertising packages give businesses access to the club’s growing online audience through branded posts, sponsored content and digital campaigns.
With more than 33m online impressions generated across club channels last season, advertisers can significantly increase brand awareness and audience engagement.
Prices start at £100 plus VAT
Matchball pod advertising
New for the 2026/27 season, Dumbarton Football Club is proud to introduce our innovative matchball pods partnership. A unique and highly visible advertising opportunity within the match day environment.
Positioned around the pitch, 20 branded matchball pods will hold the matchballs used throughout each fixture. Ball attendants stationed beside each pod will immediately return a new ball into play whenever the ball leaves the field, ensuring continuous visibility for sponsors during every match.
This exciting new concept offers businesses repeated brand exposure throughout the game, with sponsor branding prominently displayed pitchside and regularly visible to supporters, photographers, video coverage and online audiences.
As one of the club’s newest and most distinctive advertising opportunities, matchball pods provide advertisers with a modern, eye-catching and memorable way to align their brand with the fast-paced energy of live
football.
Prices start at £1,000 plus VAT
Sons soda
Most sponsorship opportunities are seen for a few hours on matchday – Sons Soda is different. Created by Dumbarton Football Club as part of our long-term commercial strategy, Sons Soda provides businesses with a unique opportunity to place their brand directly into the hands, homes and everyday lives of consumers throughout the year.
Available at the stadium throughout the week, sold by the case, and distributed through local retailers, Sons Soda offers sponsors exposure far beyond traditional football advertising. Every can purchased extends the reach of both Dumbarton Football Club and its commercial partners into homes, offices, workplaces, family gatherings, sporting events and social occasions.
For sponsors, this creates a powerful platform that combines brand visibility, community engagement and product association in a way that very few football partnerships can deliver.
Why Partner with Sons Soda?
- feature your brand alongside an exciting new consumer product
generate year-round exposure rather than matchday-only visibility - reach supporters, families and local communities beyond the stadium
- align your business with an innovative and forward-thinking football club
- benefit from co-branded marketing campaigns and promotional activity
- demonstrate support for a community-focused initiative with local impact
As we continue to build a sustainable future for Dumbarton Football Club, creating new and innovative revenue streams is essential. Income generated through Sons Soda will help strengthen the club financially, support future investment and reduce reliance on traditional football revenues alone.
Matchday sponsorship with hospitality
Join us at The Rock for match day hospitality where you can watch our Men’s Team play in William Hill League 2. You’ll experience outstanding food, drink and conversation in the newly refurbished Denny Suite, overlooked by Dumbarton Rock.
Increase your brand visibility across match day and all digital platforms, receive direct engagement with fans and the wider local community, get valuable and networking opportunities and gain positive brand association.
Match sponsor
You will receive a table for 8 guests in our Denny Suite. Upon arrival, each guest will be welcomed with a complimentary drink before enjoying a delicious three-course meal, accompanied by a table allocation of beer and wine.
Guests will also receive a match day programme and teamsheet, while Directors’ Box seating provides an excellent view of the action on the pitch. A half-time buffet is included, and as a lasting memento of the day, the match sponsor will receive a signed Dumbarton FC shirt.
Match sponsor £800 plus VAT
Ball sponsor
You and your party of up to 8 guests will enjoy a delicious three-course lunch in our recently refurbished Denny Suite, before taking your seats in the Directors’ Box to enjoy the match in comfort. Each guest will receive a match day programme and team sheet, while your table will be provided with a bottle of wine to complement your meal. At half-time, a buffet will be served, ensuring a first-class match day experience from start to finish. As a special memento of the day, the package also includes a signed Dumbarton FC football.
Ball sponsor £600 plus VAT
Teamsheet sponsor
As teamsheet sponsor, your business will be prominently featured on the official match day team sheet, placing your brand directly in front of supporters, hospitality guests, club officials, players, coaching staff and visiting directors.
This package also includes hospitality for 8 guests in our Denny Suite. Upon arrival, each guest will be welcomed with a complimentary drink before enjoying a delicious three-course meal, accompanied by a table allocation of
beer and wine. Guests will receive a match day programme and official teamsheet, while Directors’ Box seating provides an excellent view of the action on the pitch.A half-time buffet is included, ensuring a memorable match day experience for you and your guests.
The Team sheet Sponsorship package provides an excellent opportunity to entertain clients, reward staff and showcase your business while supporting Dumbarton Football Club.
Teamsheet sponsor £700 plus VAT
Get in touch today
To discuss any of these sponsorship and advertising opportunities, or any other ideas you have please get in touch with us and Jamie will get back to you as soon as possible.